Persuasive communication and tourists behavior in protected areas
نویسندگان
چکیده
Background: Persuasive communication has the opportunity to create and change tourist behavior better preserve natural environment, especially in tourism that applies sustainable concepts. Purpose: This study aims determine effect of persuasive on Ir. H. Djuanda Forest Park. Methods: The method used this research is descriptive verification methods, with approach, being quantitative explanatory survey methods. Primary data was obtained through observation Park questionnaires visiting tourists while obtaining secondary previous documents, literature, government policies. uses analysis techniques Structural Equation Model (SEM) approach based Partial Least Square (PLS) by testing hypothesis using path analysis. Results: shows Communicator conveys something, more influence will be given tourists. In addition, channel provides, visitors increase. Conclusion: a significant favorable behavior, which means what conveyed can understood, anything involves deliberate efforts other people’s minds called communication. Implications: implications for managers destinations located protected areas, local governments, setting policies developing destinations.
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ژورنال
عنوان ژورنال: Jurnal Kajian Komunikasi
سال: 2023
ISSN: ['2303-2006', '2477-5606']
DOI: https://doi.org/10.24198/jkk.v11i1.43490